Towel Buying Guide
The Cotton industry
Five countries make up around 75% of global cotton production.
- India: 6.1 million tons
- China: 5.5 million tons
- US: 4.1 million tons
- Brazil: 1.9 million tons
- Pakistan: 1.7 million tons
27 million tons of cotton are produced a year. The same as 27 t-shirts for everyone on Earth. But the consumption of cotton varies a lot. Source: https://www.theworldcounts.com/
tOWEL QUANTITIES AND WEIGHTS
Organic Cotton
Organic cotton towels are made from cotton grown without pesticides.
PIMA Cotton
Pima cotton is a high quality cotton and is similar to Egyptian cotton in that it has long fibres. Ordinary cotton can feel a little scratchy and develop pilling after multiple washes, which is due to the short fibres of ordinary standard cotton. PIMA cotton fibres are about 50% longer and are made from the fluffiest part of the Bulb which make PIMA cotton towels much softer.
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Towel weights cont.
Egyptian Cotton
Egyptian Cotton towels are incredibly absorbent due to the unique composition of the Egyptian cotton plant. The Egyptian cotton plant differs from the regular cotton plant in that the fibres or staples are much longer compared to regular cotton fibres, giving it incredible softness without sacrificing strength. Egyptian cotton is known as the best cotton in the world.
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The Luxury Egyptian towel range spoils the senses, with the softness and instant absorbency of its combed ring spun Egyptian cotton yarns. Beautifully finished with a classic border and a palette of colours, the range will complement any bathroom.
TOWEL WEIGHTS
GSM (Grams Per Square Metre)
400-500 GSM
These towels are lightweight and allow for quicker drying time.
500-650 GSM
Perfect for Bath Towels & Guest towels. This is the ideal medium weight.
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750-900 GSM
Considered, the premium luxury weight, these towels will be dense, thicker and more absorbent due to the premium weight. Higher GSM towels may take a little longer to dry but the plush softness combined with super absorbency make it worth the wait.
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How to Care for Towels
- Limit the use of Fabric condition on your towels, whilst they can give your towels a soft feel, overuse of conditioner leaves a coating on towels and reduces absorbency.
- Always wash your towels before using them to help set their colour, improve absorbancy and reduce lint.
- Wash like colours together.
- Give your towels a shake when you take them out of the washer to fluff the loops that aid absorbency.
- Ensure that towels are dry when you remove them from the dryer. Even slightly damp towels can mildew. Avoid overdryijngl, it can destroy the integrity of the individual fibres.
- Avoid contact with skincare products to help minimise towel spotting and bleaching.
